What is a g00y?
A shop, a substance, and a spelling mistake we did on purpose.
Those are zeros.
The name is pronounced "gooey." The double-zero is two drips — the logo was always hiding in the word. If you typed "gooy" trying to find us, that also worked, and we're a little sorry about all of it.
Everything gooey, nothing dry.
g00y sells things that look like they haven't finished setting: hand-blown glass caught mid-melt, tie-dye that's still swirling, resin oddities with soft edges, slime for the youth, and digital goo — downloads that drip on your screens instead of your hands.
Gooey by hand.
Every physical thing here is made by an actual human with colorful fingers, in batches small enough to count without taking your shoes off. One-of-one means exactly that: when the vase is gone, that vase is gone. The goo, however, is infinite.
The rules of the ooze.
No mass production. No dry goods. No taking ourselves seriously. If it doesn't drip, wobble, swirl, squish, or glow, we don't stock it.